Friday, 18 June 2010

What do you think about Whistles.com?

A year ago I praised Asos.com for their fantastic site navigation, and in the same post dissed Mango.com's efforts.

So as a fan of clean and product specific e-commerce navs, Whistles.com kind of blows me away - although I'm not quite sure in what direction.


Enter the Shop and pick sale, you will find not a conventional drop down but one that's integrated with the garments. It's fascinating, beautiful but also kind of irritating as it's an involuntary brain exercise - when all I wanted was clothes!

I can't make my mind up. It's good what Whistles.com are trying something new, maybe it fits with the brand which had a bit of a revamp a few years ago. What do you think?

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